ShjSEEN Organizes Head-turning Classic “Mini Cooper” Parade


Sharjah Chamber of Commerce & Industry (SCCI) organized on Saturday January 7th a distinct Mini Cooper Classic Car Parade, aimed at raising awareness of the annual award and initiatives launched by the Sharjah Economic Excellence Network (shjSEEN), one of the major initiatives sponsored and promoted by SCCI.

Ten classic Mini Cooper cars from the “UAE Mini Team” participated in the parade that started from Sharjah Classic Cars Museum and ended at SCCI Headquarters. The parade cruised down Airport Road, University City as well as Muwaileh and Al Wahda Streets, and witnessed huge engagement from bystanders and fans alike.

Nada Al Hajri, General Coordinator of shjSEEN, thanked both participants and sponsors of the parade including Sharjah Classic Cars Museum, Sharjah Police, Sharjah TV and the UAE mini Team.

“The Mini Cooper Classic Car Parade is part of our efforts of supporting shjSEEN and highlighting its multiple goals of disseminating a culture and practice of corporate governance, encouraging the adoption of the highest quality standards and work ethics, promoting the private sector’s social responsibility, reinforcing eco-friendly practices, as well as bolstering the role of economic institutions in advancing sustainable development by providing all possible facilities, launching new projects and initiatives while nurturing their success and recognizing their accomplishments,” added Al Hajri, pointing out that shjSEEN Award helps private sector institutions to enhance their performance levels by adopting an approach based on excellence.

“shjSEEN Award encourages private business owners and companies to continually improve their work and enables commercial growth, underpinned by shjSEEN’s commitment to providing the training and evaluation tools prepared by professional experts and consultants to achieve these goals,” concluded Al Hajri.

Recognizing outstanding business achievement, the annual shjSEEN Award consists of five categories: Sharjah Top 10 Business Award for medium or large enterprise, Sharjah UAE Startups Award, Sharjah Entrepreneur Award, Sharjah Green Award and Sharjah Social Responsibility Award. All these awards focus on the aspects of performance and results across the public, private and non-profit sectors.

The shjSEEN Award reflects SCCI’s efforts of creating a favorable investment climate in Sharjah, boosting its competitiveness and enabling it to tap into the potential offered by the principles of quality, leadership and innovation.